Official Partner of NASCAR Xfinity Series Driver Brandon Brown and Car No. 68

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On Saturday, LGBcoin.io said in a press release that it will "double down" on its sponsorship with Brownbilt. The sponsorship, if approved by NASCAR, is for two years and includes a personal endorsement deal. The deal is said to include "personal participation in publicity events, videos, crypto conferences, racing-related events and more, though won’t include car decals."

If you can't beat 'em... NASCAR driver who unwittingly inspired 'Let's go Brandon' chant reveals he's now being sponsored by cryptocurrency named after anti-Biden slogan after complaining phrase cost him sponsors

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NASCAR driver Brandon Brown has landed a full-season sponsorship deal with the cryptocurrency LGBcoin, a meme coin on the Ethereum blockchain that plays off the “Let’s Go Brandon” catchphrase.

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Brandon Brown

“I have zero desire to be involved in politics,” says Brandon Brown, the NASCAR driver at the center of the “Let’s Go, Brandon!” meme.

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“I am Brandon, the NASCAR driver and unlikely meme. A 28-year-old who now finds himself in the middle of the American political conversation. As a pro driver, I never expected to be in the passenger seat of my own viral moment.”

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"Let's go Brandon" to the moon? A cryptocurrency digital coin labeled $LGB, which stands for the phrase "Let's go Brandon," went up 150%.

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NASCAR Xfinity Series Drive for the Cure 250 presented by Blue Cross Blue Shield of North Carolina

"With this meme going viral, it was more of, I had to stay more silent, because everybody wanted it to go on to the political side," Brandon Brown told The New York Times. "I'm about the racing side"

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